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Voyager



Brand design
Web design

Led the brand evolution for Voyager, a venture capital firm that invests in early-stage climate tech companies. Project scope included moodboards, logo mark, brand elements and guidelines. Supported product designer in website evolution.

Goal: to evolve an emergent brand into a striking, visually interesting, and balanced identity.

Brand book PDF
Website 






Process
Brand1. Started off exploring various shapes by hand sketching. Narrowed down with the client.


2. Proceded to vectorize the most successful ones. Narrowed down with the client.






3. Refined a few marks further, experimenting lockups.



4. Finalized the mark and logo lockup.





WebsiteCollaborated with product designer throughout the entire process.


1. Explored various homepage layouts in light and dark mode.
Note: these designs were not picked by the client.


Note: these designs were not picked by the client.




2. Tested out ways to convey a sense of luxury, confidence, and action with hover states.

Note: this interaction was not picked by the client.


Note: this interaction was not picked by the client.



3. Assisted product designer in creating sub-pages and mobile layouts for final website design. Check it out




Mockups