Journey Colab

About

ludo.cestarelli@gmail.com

(617) 901-5936

Brand design
Web design

Collaborated with a product designer to create a new identity and web experience for Journey Colab, a pioneer of addiction care through psychedelic therapies.

Goal: to create a compelling visual language that feels refined, vibrant, and professional, while collaborating cross-functionally.

Website

Process
1. Created moodboards and reviewed with the client. Picked a direction.

2. Collaborated with product designers on homepage design options to share with the client.

Note: 02 was my design, picked by the client for its illustrations and visual language. 03 was the general page layout picked by the client.

3. As product designer refined webpages, I took charge of the look and feel for the illustrations and graphics. I created a step-by-step system in Photoshop to help me standardize look-and-feel.

4. Applied the illustration system to a variety of images to fullfill all content needs.

5. Created style guide for web experience, including type and color systems, and applied it to all pages.

5. Assited product designer in creating all pages, including mobile versions. See it in action

Mockups